Order of Operations: Why Sequencing Your Multichannel Outreach Strategy Matters

Everyone’s fighting to stand out in a crowded marketplace, and let’s be honest, blending in is not an option — nor has it ever been. 

So, say hello to your little friend (cue Al Pacino’s voice from Scarface) — multichannel marketing. 

This is the strategy that WILL guarantee your message never goes unnoticed, if done right.  

BUT it’s not just about relying on one strategy alone, like spamming inboxes or flooding timelines with ads. 

No, this is about showing up everywhere. You hit them with door knocking, online ads, phone calls, direct mail, email — whatever it takes.  

You may have heard of the “takeover” strategy. It’s basically the same concept. You show up everywhere with coordinated, consistent messaging to create a lasting impression. 

And here’s the thing: with multichannel marketing, the order matters because using the right sequence helps tie each step together.  

Starting with in-person interactions, like door-knocking, sets the tone.  

When you show up at someone’s door, they see your face, hear your voice, and feel a sense of connection. It’s personal and hard to ignore.  

After that, online ads work like subtle reminders, popping up as they scroll through their day and keeping you on their radar.  

A follow-up phone call adds another layer, making it even harder for them to forget you.  

Then comes direct mail — a physical, personalized touch that feels more thoughtful than just another digital message.  

Finally, email ties it all together with a quick, convenient way to keep the conversation going. 

The bottom line is this: this approach builds trust gradually, with each interaction building on the last, creating a consistent experience that is designed with the lead in mind, rather than a hope and pray strategy.  

It’s an approach that, when done right, will eliminate almost all completely “cold leads” from your pipeline. 

By the time they see your email or pick up your call, they already know who you are. It doesn’t feel random or forced — it feels like you’ve been there all along, just waiting for the right time to connect.  

Multichannel marketing isn’t just a fad - it’s one of the proven fundamentals that will help grow your business. 

So, in this guide we’ll cover:  

• Start with Door Knocking to Make a First Impression 

• Boost Your Reach with Online Ads 

• Follow Up with Phone Calls to Reinforce the Connection 

• Send Direct Mail for a Memorable, Tangible Touchpoint 

• Keep The Conversation Going with Email 

• Why the Order Matters  

• Introducing PropertyRadar + Public Records  

Start with Door Knocking to Make a First Impression 

The first impression you make can determine the success of the entire relationship. 

No pressure, right?!  

You’ve got just one chance to stand out from the crowd and prove you’re not another face a client will forget.  

We guarantee that almost every single one of your competitors will make their first impression in a passive way.  

They’ll likely send a bland postcard, drop a voicemail that never gets listened to, or send a mass text to everyone in the area. 

But you? 

You’re doing things differently. You’re not settling for a passive first touch. You’re the one who stands out and knocks on their door, introducing yourself face to face.  

Get it right, and you’ve built trust and captured their attention. Get it wrong, and you might as well not exist (sorry).  

Provides Immediate Feedback  

For one, door-knocking gives you immediate feedback in a way no email or phone call can.  

You can see how the person is reacting to what you’re saying — whether they’re engaged, confused, or even hesitant.  

Are they nodding along? Great, you know you’re on track.  

Are they fidgeting with their hands or glancing away? It’s a sign they might be uninterested or uncomfortable, so it’s time to pivot. 

Are they leaning forward, showing interest in what you’re saying? Excellent, they’re likely ready to hear more. 

Are they crossing their arms or stepping back? This could indicate resistance, and it’s a good moment to reassess your approach. 

Are they tapping their foot or shifting their weight? It may indicate impatience or a need for change in direction. 

Are they asking follow-up questions? Great, they’re engaged and looking for more details. 

Are they checking their watch or glancing at their phone? It’s a subtle cue that their attention is fading, and you may need to re-engage them. 

People often communicate far more through their body language, facial expressions, and even subtle shifts in tone or posture than they do with words.  

The beauty of this is that you can immediately shift gears — whether that means addressing a concern they haven’t voiced, offering a more detailed explanation, or simply toning down your pitch if they seem overwhelmed.  

Much Stronger Personal Impact  

When you meet someone in person, you’re no longer just a name in their inbox or a distant figure on a screen. You become a real person they’ve had the chance to connect with.  

The conversation feels more genuine, the body language more telling, and the interaction much more authentic. 

People remember faces, and when they meet you in person, they’re more likely to recall that meeting long after it’s over.  

The smile, the handshake, the way you made them feel — it all sticks with them.  

In contrast, an email or an ad may be forgotten as soon as they hit "delete" or scroll past.  

Boost Your Reach with Online Ads 

After you’ve introduced yourself through door knocking, using targeted online ads afterward helps remind potential clients of your message and keeps you in their thoughts. 

Why? Because online ads build brand awareness and deliver consistent impressions. You can do this on a large scale, making sure more people see your brand without spending too much time or effort. 

Once your leads are familiar with your brand through online ads, they’re more likely to respond to your direct outreach, like door knocking.  

Enhances Visibility and Reinforces Your Brand 

Online ads are like digital billboards, but way more targeted. 

They show up in places where your potential clients already spend their time — on social media, search engines, or websites they visit often. 

Unlike old-school ads like print, radio, or traditional billboards, online ads don’t have the same limits.  

You can zoom in on the exact audience you want to reach. Whether it's based on age, location, hobbies, or even how they've interacted with your brand before – you can target people who are most likely to care about what you offer.  

This means your ads go to the right people, not just anyone, making them way more effective. 

But online ads are more than just about getting seen — they’re about building brand recognition.  

As your ads pop up across social feeds, blogs, and websites, they reinforce your brand identity. Every time someone sees your logo, slogan, or message, it strengthens their connection to your brand.  

Over time, this constant exposure creates a sense of familiarity, making your brand feel more reliable. 

That familiarity leads to trust, and in a crowded digital space, trust is everything.  

The more people see your brand and understand what it stands for, the more likely they are to become loyal customers. 

Opportunities for Personalized, Targeted Messages + Scalability 

Unlike traditional ads, where the message is broad and generalized, online ads can help you speak directly to individual needs and behaviors.  

Through tools like retargeting, you can remind people about items they left in their shopping cart, or offer tailored content based on their interests.  

This personalization makes sure your message connects more deeply, so each interaction feels relevant and tailored to the person. 

With retargeting and behavior-based ads, you keep the conversation going, reminding your audience of your brand with every interaction and boosting the chances they'll take action. 

Not to mention, online ads are incredibly scalable. As your business grows, so can your ad campaigns.  

Whether you want to increase your ad spend, try new platforms, or refine your messaging, online ads offer flexibility that allows you to adjust your strategy as needed.  

You can start small, test different approaches, and scale up based on data.  

Follow Up with Phone Calls to Reinforce the Connection 

After your online ads have captured attention and sparked interest, a phone call helps keep the momentum going.  

It's a natural next step that transitions the conversation from digital to personal. While online ads create awareness, phone calls allow you to deepen the connection and move prospects closer to taking action. 

It's more than just a check-in, and we’ll explain why.  

Your Voice Adds a Personal Touch 

A follow-up phone call isn’t solely a polite gesture, it’s a chance to really connect with the person on the other end.  

After an initial meeting or online interaction, there are often lingering questions or concerns that haven't been fully addressed.  

A phone call gives you the perfect opportunity to answer those questions, providing clarity and assurance that might not come across as well in written form. 

This is key to showing you’ve been paying attention and are truly invested in the person’s needs.  

Whether it’s a challenge they’re facing, a goal they want to achieve, or something personal they shared, bringing these details into the conversation demonstrates that you’re not just going through the motions.

Think about it: when someone hears your voice, it adds a personal touch that emails or messages simply can’t match.  

It’s easier to build trust, tone down any misunderstandings, and even inject a little warmth into the conversation.  

People want to feel heard, and a phone call allows you to do that in a more engaging way. It's not just about getting your message across – it's about making the other person feel valued and understood. 

This is also where you can start to deepen the relationship. A phone call shows that you’re committed to the conversation and to building a lasting connection.  

It’s a sign that you’re not just checking a box, but that you care enough to follow up and continue the dialogue.  

By taking the time to speak directly, you’re reinforcing that you’re reliable, approachable, and willing to go the extra mile to meet their needs. 

Send Direct Mail for a Memorable, Tangible Touchpoint 

After you’ve followed up with a phone call, send a direct mail piece to keep the conversation going and leave a physical reminder of what you have to offer. 

Picture someone receiving a well-designed postcard or brochure in the mail (PropertyRadar has dozens to choose from). It’s tangible — it has weight.... there’s something special about that.  

They can place it on their desk, put it on the fridge, or even file it away for later. That piece of mail becomes a lasting reminder of your business, unlike a voicemail that could easily be deleted with one click.  

The best part? They can return to it at any time, making it a repeat touchpoint that keeps your brand fresh in their mind. 

Helps Reinforce Your Message with Images + Important Info  

Direct mail is one of the most effective tools in real estate marketing, and for good reason.  

What makes it stand out is how it combines eye-catching images with important details, instantly grabbing the reader’s attention.  

For example, when you send a direct mail piece, you can include vibrant images that reflect the neighborhood, a recent home sale, or even an iconic local landmark.  

These visuals aren't just decorative. They help paint a picture of the community and what it could mean for a potential buyer or seller.  

The right image can create an emotional connection, showing people not just what’s for sale, but what life could be like in that neighborhood. 

Along with visuals, direct mail allows you to highlight important details in a concise way. Whether it’s market trends, new listings, or just a reminder of your local expertise, the combination of eye-catching visuals and key facts reinforces your message.  

It’s a way to remind your audience that you’re not just another agent, but someone who knows the local market inside and out. 

Keep The Conversation Going with Email  

When it comes to marketing strategies, email often lands in the fifth spot for a reason: it's a low-cost, reliable tool that keeps you top of mind with your audience.  

It’s not flashy like social media ads or the personal touch of a phone call or direct mail, but don’t underestimate its power.  

It can be highly personalized, segmented, and automated, so it reaches the right people at the right time with the right message.  

It works quietly in the background, building rapport over time without the pressure of constant engagement. 

It’s Inexpensive  

As mentioned above, email is incredibly cost-effective, especially when paired with tools like PropertyRadar.  

For companies looking to stretch their marketing budgets, email is a no-brainer. Unlike traditional advertising methods — like TV or print ads — email doesn’t require expensive production costs or big budgets.  

With PropertyRadar, you can easily build a highly targeted email list, focusing on specific property owners or potential clients based on detailed criteria like ownership status, property value, or location. 

You’re not wasting money on people who aren’t a fit for your business. You’re sending them directly to property owners or leads who have already shown signs of interest in what you offer. 

You can maintain a regular, personalized presence with your audience, sending helpful resources like market reports or property updates at a fraction of the cost of traditional marketing methods.  

Perfect for Consistent Follow-ups

Email is perfect for consistent follow-ups, a key ingredient in staying in front of your audience and keeping your business top of mind.  

In the fast-paced world we live in, people are bombarded with marketing messages daily —on social media, through ads, and even in their mailboxes.  

Email cuts through that noise because it’s personal and direct, arriving right in the inbox. This makes it an invaluable tool for maintaining regular contact with your audience without being intrusive. 

Consistency is what makes email go the extra mile. Whether you’re sending a monthly newsletter packed with valuable updates, offering a special deal that rewards loyalty, or simply reminding customers about your services, email provides a reliable channel to connect.  

Unlike social media posts that can get lost in crowded feeds or ads that people might scroll past, emails sit in the inbox, waiting to be read.  

Even if recipients don’t open every email, the regular presence of your name reinforces your brand and keeps you at the forefront of their minds. 

What’s more, email allows you to nurture these relationships at scale. Imagine trying to call or meet every potential customer individually — it would be exhausting and time-consuming.  

With email, you can craft a thoughtful message once and send it to hundreds or even thousands of people simultaneously.  

And thanks to modern email tools, these messages can still feel personal, using features like personalized greetings, tailored content, and even automated follow-ups triggered by specific actions (like clicking a link or attending an event). 

Over time, these consistent touchpoints build familiarity and trust. Whether someone is ready to buy now or six months from now, your regular emails keep you in their consideration set.  

Why the Order Matters 

Say you’re trying to bake a cake by throwing all the ingredients into the oven at once. It wouldn’t work, right? The same goes for multi-channel marketing outreach.  

The order you use — door-knocking, online ads, phone calls, direct mail, and email — matters because it builds trust and familiarity in steps, making your message more effective. 

To recap, let’s break it down one last time:  

1. Start with Door-Knocking: This is like introducing yourself at a neighbor’s BBQ. You show up in person, make a genuine connection, and leave a lasting impression. People are more likely to trust someone they’ve met face-to-face. 

2. Follow Up with Online Ads: After meeting you, they start seeing your name and face online. It’s a reminder: “Oh yeah, that’s the person who stopped by!” This keeps you fresh in their mind and shows you’re active in their community. 

3. Call Them Next: Now, when you pick up the phone, you’re not a stranger. You can say, “Hi, I stopped by last week,” which makes the call feel warm and familiar, not random or pushy. 

4. Send Direct Mail: After the call, follow up with something tangible — like a note or a market update. It shows you’re invested and serious, not just another ad in their inbox. 

5. Wrap it Up with Email: Finally, email keeps the conversation going. Regular updates about the market or helpful tips remind them you’re still there, ready to help whenever they need it. 

Skipping steps or scrambling the order can feel awkward or disorganized. But when done right, it’s a smooth process that builds a stronger connection — one touchpoint at a time. 

Introducing Public Records + PropertyRadar

The icing on the cake? 

PropertyRadar offers a complete set of marketing templates and tools to create messages that connect with your audience — whether through door knocking, online ads, phone calls, direct mail, and email marketing. 

For example, 

• Door Knocking: Instead of randomly knocking on doors, PropertyRadar maps out your target properties so you can focus on the ones most likely to respond. Use the Driving for Dollars feature to create an optimized route and save time while increasing impact. 

• Online Ads: Eye-catching campaigns built to drive clicks and conversions. 

• Phone Scripts: Conversation starters tailored to each lead type. 

• Direct Mail: Ready-to-print postcards that stand out in the mailbox. 

• Email Marketing: Professional, polished templates to keep your leads engaged. 

By combining insights from our extensive database of over 150 million properties, 250 million people, and more than a billion phone numbers and emails, you can tailor campaigns to align with what your leads need — and where they are most likely to respond. 

Sample Multi-Channel Campaigns 

For High-Equity Homeowners: 

• Email: “Discover how to make the most of your home equity.” 

• Postcard: “Your equity is growing — here’s how to tap into it.” 

• Online Ad: “Turn your equity into your next big move or dream vacation. Click to learn more!” 

• Phone Script: “Hi, this is [Your Name]. I noticed you have significant equity in your home. Are you considering any upgrades or investments?” 

• Door Knocking: “Hi, I’m [Your Name], and I noticed you have significant equity in your home. Would you be interested in exploring ways to make the most of it?” 

For Neighborhood-Specific Buyers 

• Email: “Looking to buy in [Neighborhood Name]? Let’s get started.” 

• Postcard: “Dreaming of a home in [Neighborhood Name]? We’ll help you find it!” 

• Online Ad: “Homes in [Neighborhood] are selling fast. Don’t miss out!” 

• Phone Script: “Hi, I’m reaching out about homes for sale in [Neighborhood]. Are you looking for your dream home here?” 

• Door Knocking: “Hi, I’m [Your Name], and I specialize in helping buyers find homes in [Neighborhood]. Are you still interested in purchasing here?” 

For Absentee Owners

• Email: “Tired of managing property from afar? Let’s discuss selling options.” 

• Postcard: “Owning a property from a distance doesn’t have to be stressful. Let’s simplify things.” 

• Online Ad: “Thinking of selling your investment property? Here’s how we can help.” 

• Phone Script: “Hi, I noticed you own a property in [Neighborhood] but live elsewhere. Have you thought about selling?” 

• Door Knocking: “Hi, I’m [Your Name]. I see you own property in [Neighborhood], and I wanted to check if selling has ever crossed your mind?” 

Ready to Market Smarter? 

With PropertyRadar’s templates, you can create polished, personalized campaigns in minutes — across email, direct mail, phone calls, and online ads. 

No more wasting time on generic messages. With our data-driven tools and pre-designed templates, you can deliver the right message to the right people through the right channels. 

Get a free PropertyRadar trial and start sending highly personalized emails to your favorite lists in minutes.