Growing Your Garage Door Business
Home and property service professionals keep the world of residential real estate running smoothly.
Providing vital services to homeowners, their repairs, maintenance, and service to everything from HVAC systems to roofs to garage doors allows the busy lives of residents to continue smoothly through dedicated support, high-quality skill sets, and top-tier customer service.
But what happens when these steadfast stewards of home care reach the end of their lead lists? How do they continue to expand their reach and find new owners to assist and support?
In a specialized industry, continuing to connect with new and prospective customers is essential to keeping the doors open. In an era where buying and selling have slowed, and the market has become more unpredictable…keeping a healthy roster of clients is a non-negotiable.
So, what do you do if you’re a garage door specialist looking for your lead generation solution?
We’re here to break down your next steps.
In this quick guide, we’ll cover:
Garage Door Business 101
Did you know that garage doors open three to five times per day, on average?
As common as the early morning ritual of heading to the office, driving a chaotic chorus of backseat drivers to school drop-off, swinging by the gym, or grabbing breakfast – is the routine aspect of a homeowner’s commute that is so seamless, it can sometimes go unnoticed.
But that familiar lift of steel, aluminum, and wood that slices through the darkness to present clear skies, empty driveways, and an open road is, in actuality, a vital component of day-to-day living.
Garage doors, and the essential service they provide, are a common feature amongst modern residences.
In fact, according to Fortune Business Insights, the worldwide garage and overhead door market was valued over $6.7 billion in 2021, with predictions it’ll hit $9.9 billion by 2029.
That’s ample opportunity for growth if you ask us.
With the driving trends of smart homes and advanced property features, garage doors – and their accompanying systems – are getting an upgrade. Gone are the days of squeaky hinges, and in are new technologies, remote openers, and iPhone applications. Don’t forget eco-friendly options as well. The world is going green, and garage doors aren’t far behind.
Another trend impacting the garage door business? Replacements.
More than 70% of homes across the U.S. are over twenty years old. This translates to millions of properties nationwide that could be in need of service maintenance, repairs, and new systems altogether.
With all this market opportunity, do you have what it takes to stand out and win new business?
As a garage door technician and business owner, you’re a skilled craftsman who can easily repair damaged doors, remedy missing or worn parts, and install systems like a pro.
And in a niche field that can present high returns, it’s no wonder you want to scale.
We’re here to help you do just that.
Marketing Strategies For Your Garage Door Business
As a small business owner, you’ve heard it before.
Get out there. Boost your online visibility. Create your brand.
But what does that mean, exactly? And what steps do you need to take to get there?
-
Cement Your Online Presence. While a beautiful, user-friendly website isn’t going to do all the heavy lifting in building your customer roster, it’s a strong starting point. Make sure your business has a dynamic online presence, including a website and pages across multiple social media platforms. Stay engaged, and don’t be afraid to show off your wins. This is free advertising, and you don’t want to miss the opportunity to take advantage. Even better? Optimize your website and digital presence with SEO approaches so your business gains visibility on search platforms. How? Fill your website with keywords relevant to your business and the specifics that go into it. That way, when future customers search for those terms, your business is one of the first to appear in their results.
-
Referrals, Reviews, and Recommendations. Ask your current and former clients to leave positive reviews that’ll help to boost your credibility throughout your community. Exceptional customer service goes a long way. Feature these testimonials across your website, on social, and encourage them on Google, Yelp, and Nextdoor. Plus – don’t forget to offer discounts for referrals.
-
Network and Build Relationships. Relationships are a core fundamental in scaling your business. Specializing in garage door installation and garage door repair services, you’ll want to connect with builders, distributors, and parts manufacturers to become trusted installers and technicians. You can also leave your information with contractors and home builders in the area that may want to utilize your skillset with installations and renovations.
Lead Generation For Your Garage Door Business
Looking to create more visibility within your neighborhood and across the garage door industry?
Try outbound hyperlocal marketing strategies to effectively connect with those who need your services most. Outbound ensures you get your messaging out there without idly waiting for your phone to ring or your inbox to chime.
Our recommendation? Follow the steps below.
-
Create a Targeted Audience. Not every single homeowner in your neighborhood needs garage door services. Therefore, the first step in building a productive roster of prospective customers is understanding who needs your business most and taking the initiative in reaching out. So, take all the homeowners in your community and shrink that marketing pool down. Let’s pinpoint those who have older homes (over twenty years old), who we can assume have garages that may soon need repairs. From that segment, let’s filter further, ensuring we’re only looking at single-family homes and owner-occupied properties (to prevent targeting tenants).
-
Leverage Public Records To Pinpoint Your Next Leads. Wondering how to reach your new segments? Get accurate and timely data by harnessing the power of public records, which house vital information on properties nationwide, detailing everything from extensive transaction history to neighborhood comparables to community demographics, owner contact information, and more. Far more up-to-date than purchased lead lists, which can instantly become outdated, public records ensure you know of new opportunities early and can act before the competition.
-
Take It To The Next Level With Lead Generation Software. The only problem with public records? They can be difficult to access and hard to understand. Skip the trip to the county clerk’s office and put the power of public records in the palm of your hand with data-driven lead generation platforms, like PropertyRadar, which offer expansive information on over 150 million properties and over 250 million people nationwide. With an innovative interface and accessible functionality, PropertyRadar allows you to easily create targeted segments of leads (like those mentioned above) by stacking specific criteria to shrink your lists, paving the way to only outreach and market to those most relevant to your services.
-
Launch Omnichannel Campaigns. Once you have your targeted lead lists, launch multi-channel campaigns rooted in personalized conversations. Blend your approaches across phone, email, online advertising, direct mail, and door-to-door.
If you already have a PropertyRadar account, you can follow the guidelines below to add the necessary criteria and walk away with strong lead lists in your hyperlocal community:
-
Older Homes: “Search > Property > Year Built”, “Search > Property > Age (Years)”
-
Single-Family Homes: “Search > Property > Property Type > Single Family”
-
New Homeowners: “Search > Quick Lists > Home Services > New Homeowners”
-
Owner Occupied: “Search > Owner > Owner Occupied”
Looking for more information on everything and anything home and property service?
Check out our comprehensive guide on growing your business – your ultimate how-to in understanding how to find your newest customers and scale like the pro you are.
Ready to unlock the power of public records data and 150 million properties? Get a free PropertyRadar trial and grow your lead list today.
