In a world of endless influencers, social media stars, and gurus, it can be overwhelming to figure out who to turn to for solid, actionable advice to grow your real estate business.
We get how frustrating it can be - so, we decided to do something about it.
We spent hours sifting through hundreds of videos, books, and podcasts to bring you only the best, all in one place.
Let’s get started.
Summary: "The Millionaire Real Estate Agent" is a comprehensive guide for real estate agents who aspire to achieve financial success in their careers. The author, Gary Keller, shares his insights and experiences as a successful real estate agent and provides a roadmap for agents to follow in order to reach their goals.
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Summary: "The Book of YES" is a valuable resource for real estate agents who want to improve their communication skills and increase their success rate in winning clients and closing deals. The author, Kevin Ward, provides a collection of powerful scripts and techniques that agents can use in various scenarios, including prospecting calls, listing presentations, buyer consultations, and handling objections.
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Summary: "The Conversion Code" is a practical guide for real estate agents looking to leverage the power of digital marketing to generate and convert leads. Chris Smith provides a detailed blueprint for capturing online leads, nurturing them through effective follow-up, and ultimately converting them into clients.
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Summary: "Your First Year in Real Estate" is a comprehensive guide for new real estate agents who are navigating the challenges of their first year in the industry. Dirk Zeller provides practical advice on how to build a solid foundation for a successful career in real estate.
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Summary: "The Real Estate Wholesaling Bible" is a comprehensive guide for investors and agents interested in the strategy of wholesaling real estate. Than Merrill explains the process of finding discounted properties, negotiating deals, and assigning contracts to end buyers for a profit.
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Summary: "The HyperLocal HyperFast Real Estate Agent" is a guide for real estate agents who want to dominate their local markets and achieve rapid success. Daniel James Lesniak shares his own experiences and strategies that helped him become a top-producing agent in his first year.
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Summary: "Real Estate Success in 5 Minutes a Day" is a motivational and practical guide for real estate agents seeking to improve their productivity and achieve success. Karen Briscoe provides daily insights, tips, and exercises that can be completed in just five minutes a day.
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Summary: "The Art of Selling Real Estate" is a comprehensive guide for real estate agents who want to excel in the art of selling properties. Patricia Cliff, a veteran real estate broker, shares her insights and expertise on navigating the complexities of the real estate market and achieving success.
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Summary: "Sell It Like Serhant" is a powerful guide for real estate agents and salespeople looking to transform their sales approach and achieve extraordinary success. Ryan Serhant, a top real estate broker and star of the TV show "Million Dollar Listing New York," shares his sales secrets and strategies that have propelled him to the top of the industry.
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Summary: "The Real Estate Agent's Guide to FSBOs" is a practical guide for real estate agents who want to tap into the lucrative market of For Sale By Owner (FSBO) properties. John Maloof provides a step-by-step approach to prospecting, marketing, and converting FSBO leads into listings.
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Why you should watch: In this episode of the Tom Ferry Podcast Experience, Tom Ferry discusses the importance of video marketing for real estate agents. He emphasizes that video marketing is the easiest and fastest way to stand out in the competitive real estate industry.
Many agents are either not using video marketing effectively or are hesitant to start due to nervousness or lack of knowledge.
Tom shares a game-changing video strategy that will help real estate agents outperform their competitors, disruptors, and discounters. By adopting this strategy, agents can position themselves better in the market and effectively communicate their value to potential clients.
Why you should watch: In this summary, Kevin presents a 5-point test to determine if a career in real estate is right for you. According to Kevin, you should not become a realtor if you are:
A career in real estate is a good fit if you're willing to work hard, seek training and coaching from successful agents, and have a big dream that keeps you motivated through challenges and failures.
Why you should watch: In this video, Ryan Serhant shares his seven steps to become a successful real How to get your Real Estate license and become a Real Estate Agent - Graham Stephan estate agent:
Why you should watch: Graham Stephan discusses the pros and cons of becoming a realtor and offers advice on starting a career in real estate.
Benefits include flexible hours, no degree requirement, and tax advantages, while downsides encompass high failure rates and inconsistent income. To start, obtain a real estate license by enrolling in a course and passing a state exam.
Stephan recommends working as an assistant to gain experience before joining a brokerage aligned with your goals. He also suggests reading "The Millionaire Real Estate Agent" by Gary Keller for more insights.
Why you should watch: In this video, Mike Sherrard discusses some lesser-used marketing tactics that agents can start employing to generate leads.
In particular, he discusses creating Lead Magnets (local guides), running virtual-based education sessions, giving pre-construction virtual home tours, creating youtube ads, producing Instagram Reels, and generating a weekly newsletter.
Why you should watch: In this video, Kevin Ward discusses real estate scripts that work by using positive frames, an NLP technique. The primary goal of using scripts is to inspire prospects to say "yes" to setting appointments, listing their houses, or signing contracts.
Ward explains the wrong and right ways to use frames in conversations. The wrong way is to use negative frames, which assume or speak of an outcome that you don't want. The right way involves two steps: repeat and affirm the prospect's statement, then reframe the conversation towards a desired outcome.
This approach helps establish a connection with the prospect and leads them to the outcome they want, which you can help them achieve.
Why you should listen: Tim and Julie Harris, experienced real estate coaches, provide practical advice, coaching, and training for real estate agents. Tune in for actionable tips on lead generation, marketing, negotiation, and more to help you achieve success in the industry.
Why you should listen: Tom Ferry, one of the top real estate coaches in the world, shares valuable insights, strategies, and interviews with industry leaders. Gain inspiration and knowledge to elevate your real estate career and achieve your goals.
Why you should listen: Hosted by Brandon Turner and David Greene, this podcast covers a wide range of real estate investing topics. Whether you're an agent interested in investing or looking to better serve investor clients, this podcast offers valuable insights and practical advice.
Why you should listen: Hosted by Sean O'Toole, CEO and Founder of PropertyRadar, this podcast explores data-driven insights and strategies for real estate professionals. Learn how to leverage data and technology to make informed decisions, identify opportunities, and grow your real estate business.
Why you should listen: Kevin Kauffman and Fred Weaver share their experiences, strategies, and interviews with top-performing agents. Learn how to take your real estate business to the next level with innovative ideas and proven tactics.
Why you should listen: This podcast features interviews with successful real estate agents who share their tips, strategies, and stories. Gain inspiration and learn from the experiences of agents who have achieved success in various markets.
Why you should listen: Host Pat Hiban, a successful real estate agent and investor, interviews top-producing agents, industry experts, and thought leaders. Discover best practices, trends, and actionable advice to help you excel in your real estate career.