Connections aren't built in a single moment in time or place.
They're built by taking someone along a memorable journey that leaves an impact in several different areas.
If you're looking to connect with leads, you have to do more than just check a box by sending one form of outreach and calling it a day.
It takes a sustained effort. One that's consistent, intentional, and happens across a variety of different locations (ie: channels).
Sending fragmented, one-off outreach isn't going to get you anywhere. You need to bundle multiple approaches together into one holistic campaign.
Bundling means combining every tool in your arsenal — phone calls, direct mail, emails, social media ads, carrier pigeons (kidding… maybe) — into a coordinated blitz that saturates your audience's world with your message.
You’re not just knocking on their door. You’re showing up on sites across the internet with display ads, popping up on their feed, and landing in their mailbox all at once. It’s omnipresence, baby.
The payoff? You stop being “that random person who called once” and start being everywhere. Visibility skyrockets. Results roll in.
Why? Because people are different. Some will toss your postcard but click your ad. Others will see your name in an email, spot your ad on their favorite website, and finally give you a call back from that direct mail postcard you sent.
The key is being visible across multiple channels, meeting them where they are, and building familiarity.
Bundling makes sure no one escapes your radar — and that’s exactly the point.
This isn’t “try harder.” This is strategically placing yourself everywhere while taking your leads on a carefully curated journey.
In this guide we’ll cover:
Humans are simple creatures. We find one thing that works — like a single channel that brought in one or two big leads — and latch onto it, milking it for all it’s worth while neglecting others, only to wonder why it eventually stops working.
Unfortunately, the same thing happens when we generate leads.
Got a decent response rate from cold calling? You’ll burn through that list faster than a spark in a dry field.
Maybe you’ve had a few bites from a postcard campaign, so you crank out more postcards like you’re Hallmark on steroids.
This is the trap: You find something that works once and assume it’ll be the key to achieving your goals. News flash — it won’t.
The reality? Your prospects aren’t sitting around waiting for your one attempt to get their attention.
They're not staring at their phone just waiting for that one phone call. They're actively scrolling through their favorite websites, sifting through their daily mail, browsing the newest emails in the inbox, etc.
If you’re only showing up in one place, you’re making it way too easy for them to tune you out.
This is why multi-channel marketing matters. Repeated exposure across digital and physical spaces turns ‘Who are you?’ into ‘I know you!’
Combining multiple outreach methods — think door knocking, online ads, phone calls, direct mail, and email — creates a system where your message is impossible to ignore. Each channel feeds into the other.
That postcard they skimmed? Now they recognize your name when your ad pops up on Instagram.
The email they opened? It softens them up for when you call next week.
And why does it work? Because you’re meeting people organically where they are: mailbox, inbox, doorstep, and their favorite sites.
A recent study found that using three or more channels increases engagement rates by over 250%. Yes, two-fifty. That’s not a bump — it’s a leap.
Stop putting all your eggs in one flimsy basket. The one-trick pony is dead. Long live the multi-channel stampede.
Your outreach bundle isn’t just a mix of random tactics — it’s a carefully crafted plan to make sure your prospects see you everywhere.
Start with door knocking to create a personal, face-to-face connection that’s hard to forget.
Back it up with online ads to keep your name popping up while they scroll. Add outbound calling to reach them directly and have meaningful conversations.
Sprinkle in direct mail for a tangible, lasting impression they can’t swipe away.
Finally, end with email for quick, direct communication that’s always just a click away.
Hit them from every angle, and watch your outreach become impossible to ignore…let’s begin.
When you bundle your outbound outreach, door knocking isn’t just one more tactic — it’s the starting point that sets everything else into motion.
Say you’re targeting homeowners in a neighborhood where property values are on the rise. You know that every realtor under the sun has started to send postcards to those owners.
But you? You want to stand out.
How can you do it? By being the only realtor who actually takes the time to stop by, introduce yourself, and make a face-to-face impression.
So, you knock on their door, and with confidence, you say something like:
"Hi, I’ve been tracking home values in this area, and they’ve gone up 15% over the past year. Have you considered selling? Here’s my card with some recent sales data for homes nearby."
This isn’t just small talk. You’ve just dropped solid data in their lap — something that catches their attention and speaks directly to their potential interests.
But more than that, you’ve actually met the homeowners before sending them any other form of outreach. Now, when they see something from you, they remember the real, friendly person behind the ad that they’ve interacted with in real life.
For homeowners who hadn’t been considering selling, you’ve opened the door to the possibility. You’ve highlighted a market shift that could be in their favor, and that’s enough to get them thinking.
When you’re targeting a specific neighborhood, door knocking becomes your foot in the door (the pun is very much intended).
It’s not just about leaving a flyer or hoping someone sees your ad — it’s about being present, offering value, and starting a conversation that continues across all your marketing channels.
Alright, you’ve made that first impression with your prospects at their door, now it’s time to start showing up online on their favorite websites where they spend their time.
They’ve seen you at their door, heard your pitch, and now, when they’re scrolling through their or browsing their favorite websites, your ads are popping up.
When it comes to bundling your outbound outreach, online ads aren’t just an add-on. They’re the amplifier that takes your door knocking and pushes it into overdrive.
Online Ads are intended to complement other marketing efforts. The primary goal of online ad campaigns is to enhance brand awareness with a focus on delivering impressions.
Let’s say you’ve already knocked on a few doors in a neighborhood and had some productive conversations with homeowners about selling. You’ve made a personal connection, given them some valuable info about the rising market, and left them with your card.
Now, it’s time to hit them with something that keeps your name in front of them — the power of targeted online ads.
After your face-to-face interactions, you follow up with ads on their favorite sites, specifically targeting the exact same list of homeowners you went door knocking to.
Now that they’ve seen you in person, seen you online, you’re really starting to build credibility with your leads. Think about it – you're more likely to take someone seriously if you see them in multiple places. It’s exactly what you’re doing here.
For example, someone may see your banner ad pop up on the website they’re visiting, and it shows a picture of a home with a “Just Sold!” headline, with your branding underneath.
They’re already familiar with you from the door knock. Your ad is now a reinforcement of that message, reminding them of the conversation they had with you.
This isn’t random advertising — it’s a follow-up that’s both timely and relevant. It’s a nudge that keeps you at the top of their mind, showing up again when they least expect it, but at the exact right time.
The best part? Online ads provide measurable data. You can see who’s engaging with your ads, clicking, and ultimately following through on the action you want them to take — whether it’s scheduling a home valuation or calling for more info.
This real-time feedback lets you refine your approach on the fly, making sure your ads are always as effective as possible.
So, to recap so far, you’ve door knocked (proving you’re a real human) and have shown up on their favorite sites to reinforce your brand.
Now, it’s time to pick up the phone and dial them up.
By this point, sometime has likely gone by since that first door knocking interaction and you can’t let up the momentum.
In a bundled outreach strategy, outbound calling is the critical step that brings everything together.
It's not just about making another call — it’s about building a real connection and pushing prospects to take action.
While door knocking and online ads lay the foundation, outbound calling takes it one step further by turning interest into tangible results.
After you've knocked on doors and run targeted online ads, you’re ready to follow up with a personal conversation. Instead of just relying on passive outreach, outbound calls let you engage directly.
You could say something like:
"Hi [Name], it's [Your Name]. Last time we spoke, we talked about how [Neighborhood]’s property market is heating up. With home values up 15%, I couldn’t help but think of you — this could be the perfect time to sell if it’s still on your radar. Let me know if you’d like to chat about what this could mean for your home!"
This is where the value of timing and personalization comes into play. You've already established credibility through your other channels, so now the call feels like a natural follow-up, not a cold pitch.
It gives you the opportunity to address questions directly, offer solutions, and gauge interest in a way that no other form of outreach can.
While online ads and door knocking might catch their attention, a call allows you to build rapport and move the conversation forward.
It’s a chance to respond to specific concerns or interests and offer a clear next step, whether it’s scheduling a meeting or providing further information.
The strength of outbound calling lies in its adaptability. You can adjust your approach based on what you know about the prospect.
For example, if they’ve already interacted with your online ads or knocked on a door, you can reference that history and make the conversation feel more relevant. You’re not working with a script — you're responding to real-time feedback, which makes your outreach much more effective.
Phone calls also provide immediate feedback. You’ll know right away whether someone is interested, has questions, or isn’t ready to move forward.
This insight helps you qualify leads, prioritize follow-ups, and focus your efforts on the people who are most likely to convert.
Next up? You’re dropping a postcard in their mailbox. Now, they’ve seen you in person, online, and heard your voice on the phone.
Now, it’s time to really drive your message home by giving your leads something tangible – a physical piece of marketing they can hold in their hands, feel, and touch.
Postcards do the heavy hitting here — because let’s face it, online ads are fleeting, but a postcard is tangible and can last forever, sitting on someone's desk or hanging up on their refrigerator.
But a physical postcard? That’s something people can’t immediately swipe away. It’s sticky, it hangs around, and it makes sure your name stays on their radar.
The postcard could say something like:
"Hey [Name], it’s [Your Name] again. I was thinking about our recent chat and wanted to follow up with some exciting news — property values in [Neighborhood] have increased by 15%! That kind of increase could mean a significant boost in your home’s value, and I’d love to help you get a clear picture of what that looks like. If you’re even a little curious, let’s reconnect. I can put together a personalized evaluation for you — quick, easy, and no obligations. You’ve got my number, but here it is again just in case: [Your Number]. Let me know when’s a good time!"
That postcard doesn’t get lost in a crowded inbox. It’s a physical object that your prospect can keep on their fridge, keep in their pile of papers, or leave on their kitchen counter for a couple of weeks.
The point is, it’s still there — a constant reminder of your offer, staring them in the face while they pour their morning coffee (Perk: PropertyRadar has dozens of postcards to choose from).
Postcards are also a killer way to reinforce the relationship you’ve already started with other channels.
When you knock on their door or call them, they get to see you as a human. Then, when you follow up with a postcard, you send them something real, something they can touch and hold.
You’re saying, “I’m serious about this. I’ve got something you need to see.”
Also, don’t sleep on trackability. Postcards can direct them to a landing page or give them a specifically designated phone number to call, both of which are highly trackable.
How many calls are coming in? How many people are visiting your site? Now you’re not just guessing — you’re able to see real data on just how effective your postcards are, allowing you to test new ideas, try out creative concepts, and see real results on how well they work.
You’ve called, knocked, mailed, and shown up online. Now, you’re ready to move onto emailing your leads if you already haven’t
Email templates aren’t just some last-minute, “send it and forget it” afterthought. They’re what holds your whole strategy together.
While everyone’s out there knocking on doors, running ads, and making calls, email campaigns are the workhorse that’s grinding in the background.
Example time: You’re targeting homeowners in an area with rapidly rising property values. Say something like:
"Hey [Name], it’s [Your Name]. When we last spoke, we touched on how the market was shifting, and now there’s even bigger news — property values in your neighborhood are up a whopping 15% from last year. That kind of growth doesn’t happen often, and it could mean a real opportunity for you if selling has crossed your mind. I’d be happy to do a personalized home evaluation for you — no pressure, no strings attached — so you can see what your home might be worth in today’s market. Just say the word, and I’ll get started for you."
They open it, see it, and the message lands. There’s no fluff. No distractions. Just straight to the point.
The beauty of email templates is that they allow you to hit multiple leads at once, but in a way that still feels personal.
You’ve got your core message down, and with a couple of tweaks, you can reach a massive audience without losing that human touch.
While others are doing all the heavy lifting in the field, your email template is quietly making its rounds, hitting inboxes, and reminding people that you exist, without you having to say a word.
It’s also trackable. You’ll know who’s opening it, clicking on your link, and possibly even forwarding it. That data lets you adjust and get smarter about your next move.
It’s the kind of thing you can use to optimize your next round of outreach. It’s efficient, it’s effective, and it makes sure you’re not leaving anything to chance.
Alright, you’ve got your 5-channel outreach locked and loaded — door knocking, online ads, outbound calling, direct mail, and email — but how the hell do you know if it’s actually working?
You’re not just blindly throwing things out there, hoping they’ll stick. You need to track results and measure your impact like a ruthless data-driven mastermind.
Here's how you do it, and why it matters.
You’ve been out there knocking on doors, leaving your mark. But how do you know if it’s working? Track your responses.
Did you get a “yes” to your pitch? How many people actually engaged with you at the door? Set a benchmark — let’s say, for every 50 doors you knock, you want 5 conversations.
That’s a 10% success rate. Write it down. Keep track. And if you’re not getting those responses, adjust your pitch, your timing, or the area you’re targeting.
It’s all about learning what works and refining it. Don’t just knock — measure.
Now, your online ads are everywhere. You’ve been hitting them with that relentless display strategy, showing up on every device they own.
But how do you know it’s having an impact? By tracking the average number of impressions and clicks you’re generating across your campaigns.
Remember, online ads are a way to generate impressions that amplify the performance of other, more direct forms of outreach (email, direct mail), so strategically time your online ads with other channels that are currently running, or just about to launch, and measure the lift it has on their performance.
A way to do this is to run a test across two audiences, one who gets only a postcard, and one who gets both Online Ads and the same postcard and see which response rate is better.
Outbound calling’s one of the most direct ways to engage — but are you making contact? Track your call outcomes.
Of course, you’ll track the basic metrics like how many calls you made and how many calls were answered, but you need to think outside of the box.
How many people actually agreed to continue the conversation? How many appointments did you schedule?
If you’re consistently getting hang-ups, maybe it’s time to tweak your script or tone. Get into the specifics of your conversations — if you can, record them (with consent, of course).
Listen back, identify patterns, and improve your pitch.
Postcards are your physical presence in someone’s mailbox — but do they even care? Well, track response rates.
If you’re offering a special deal or trying to drive people to your website, how many people are actually responding? Are you getting any phone calls from the postcard? Are people visiting your website after receiving the mailer?
If your response rates are lower than you’d like, tweak the design, your call-to-action, or the timing of your mail drop.
Get that response rate up, baby.
Finally, we’ve got email — the bread and butter of follow-ups. But how do you track if your emails are actually making a difference?
Track your open rates and click-through rates. A good open rate means your subject lines are working, and a solid click-through rate means your email content is on point.
If your open rates are low, try experimenting with subject lines — make them punchier, more personalized, or just plain bizarre.
We’re not here to play it safe. If clicks are low, the body of the email might need a little more love.
Track and tweak — that’s how you win the email game.
Not all leads are created equal, and not all groups should get the same outreach.
Segmentation isn’t just a fancy term — it’s how you speak directly to the heart of different types of homeowners.
Absentee owners, distressed sellers, and first-time buyers (to name a few) all have different needs and mindsets, and if you treat them all the same, you’re going to fail miserably.
So, let’s break it down.
Absentee owners are people who own property but don’t live in it. They’re likely out of state, or out of town, and they probably don’t have an emotional attachment to the property.
So, what does that mean for you? Their priority is cash — they’re likely looking for quick, efficient deals.
They don’t care if you knocked on their door (because, honestly, they're not even there) or if you sent them a postcard that looks like it was made in 1995.
What works? Data-driven messaging. Use the numbers to show them the property’s potential value or how they could offload the home quickly.
With absentee owners, you want to emphasize speed and convenience. Use email and direct mail to reach them.
Give them a clean, no-nonsense offer with clear terms — because that’s exactly what they’re looking for.
Throw in a call to action that’s bold, like, “Get a cash offer in 48 hours,” and boom — you’ve got their attention.
Distressed sellers are in a tough spot. Maybe they’re facing foreclosure, dealing with major home repairs, or just overwhelmed by life’s challenges.
Door knocking might actually be your best bet here because you can offer a personal touch that lets them know you understand.
They don’t want to hear about your commission fees or fancy marketing tactics. They want a solution to their problem, not a pitch.
For distressed sellers, you need to show empathy and frame the conversation as a way out. Knock on their door with something like: “Hi, I know things can get tough with property upkeep and financial challenges. I work with people in situations like yours to get quick, fair cash offers on their homes.”
This is about trust-building, not hard selling. After the conversation, follow up with targeted emails that reinforce the solution: the ability to sell quickly, avoid foreclosure, or skip those costly repairs. This group appreciates a more personalized and caring approach across all channels.
First-time buyers are the ones who are excited but scared at the same time. They’ve never gone through the buying process, so you need to educate them without overwhelming them.
With these folks, email and online ads are your best friends. Emails can offer step-by-step guides or helpful tips about the buying process, and online ads can target them with things like: “Dream home within reach? Let’s make it happen.” Keep the tone welcoming and informative, so they feel comfortable engaging.
You can also segment by location to ensure your messaging resonates with where they are in the buying process.
Use direct mail to send them a simple, clear postcard with a helpful checklist: "Ready to buy your first home? Here’s your checklist."
When it comes to first-time buyers, the key is hand-holding. You’re not just selling them a house — you’re walking them through the process step by step.
Motivated sellers are looking for quick solutions — they’re often dealing with life changes, divorce, job relocations, or the need to sell before something else happens.
For these people, timing is everything. They don’t want to wait around.
Outbound calling is crucial for motivated sellers because you can connect directly with them and gauge urgency.
Use the call to get to the point: “I see you’re looking to sell quickly — let’s talk about your options.”
Then, follow up with a postcard or email that includes a clear timeline: “Get a cash offer within 24 hours” or “Close in less than 10 days.”
You’re not just offering a solution — you’re offering a time-bound solution that gets them out of a tough spot.
PropertyRadar can help pinpoint the perfect homeowners to target. Whether you’re after absentee owners, distressed sellers, first-time buyers, motivated sellers, or someone else, this tool makes it easy to hone in on exactly who you want to reach.
You can filter by a variety of factors like property type, ownership length, and even the condition of the property.
For example, if you're looking for absentee owners who live out of state or distressed properties that are ripe for a sale, we can help you narrow it down quickly.
With access to a vast database of over 150 million properties, 250 million people, and more than a billion phone numbers and emails, you can craft campaigns that align perfectly with your leads' needs and the channels where they're most likely to engage.
What makes PropertyRadar stand out is its up-to-date, reliable data pulled directly from public records. You won’t be working with outdated information or wasting time on leads that are no longer relevant. You’ll have access to fresh, real-time data, ensuring your outreach efforts are hitting the right people at the right time.
When you build your lists, you're not just getting a bunch of names. We let you create highly specific lists tailored to your exact needs.
For example, if you're targeting motivated sellers with properties over 20 years old, you can set filters for that. If you're going after absentee owners with vacant homes, that’s easy to do too.
This kind of customization makes sure you're focusing on people who are more likely to respond.
We also give you deep property insights, so you’re not just contacting people blindly. You can see details like property values, mortgage info, and nearby comparable sales.
This means when you reach out, you're armed with the kind of knowledge that shows you understand the market and the property you’re dealing with.
For instance, if you're after distressed properties, you'll know the potential value of the property after repairs and what similar homes have sold for in the area.
Once you've created your list, PropertyRadar makes it simple to reach out. Whether you're calling, sending direct mail, emailing, or running targeted online ads, you’ll have access to the most accurate contact info available. This gives you a comprehensive approach to connecting with the right people, wherever they are.
This means you’re not wasting time hunting for phone numbers or mailing addresses. You can dive right in with the best message for the right person.
And the best part? PropertyRadar lets you track your progress. You’ll be able to see exactly who you’ve contacted, what methods you’ve used, and how your outreach is performing.
This helps you optimize your approach, test new strategies, and make adjustments where necessary to keep improving your results.
With that said, PropertyRadar takes the guesswork out of finding leads. It helps you target the right people, reach them with the right message, and track your success — all from one platform.
Get a free PropertyRadar trial and start sending highly personalized emails to your favorite lists in minutes.